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George Ridell has over a decade of experience in International Trade. He is primarily responsible for advising multinational corporations on their trade strategy. Prior to joining EY, George spent over six years representing the United Kingdom at the World Trade Organisation and United Nations. George has strong expertise in helping to promote and support the development of trade strategies for companies looking to navigate increasingly challenging geopolitical tensions and regulatory regimes. He holds an MA in International Relations from Durham University. George is a passionate advocate for environmental sustainability and oceans management. He is always looking for ways to bring this into his professional work when dealing with supply chains and building a long-term sustainable trade strategy.